Organized by Penny Appeal USA

COVID19 Emergency Response 2021: Families Still Need Your Help!


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Impact: United States

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This campaign will collect all funds raised by February 6, 2021 at 6:00 AM EDT

In 2020, we gave $1.5M to over 1,400 families afflicted with financial hardship due to COVID19. You can help us serve hundreds more still affected!

Thousands Affected Nationwide. They Need Your Help!

Penny Appeal USA and Islamic Center at NYU (ICNYU) are launching Phase 2 of the COVID19 Financial Hardship Grant program. 

You can assist families in need to pay rent, feed their families, and provide essentials such as healthcare, utilities, and insurance. Give today so we can serve these families as soon as possible!

The Need is Still Great Across The Nation

Almost 8 million Americans—many children and minorities—have fallen into poverty since May. Over 65 million Americans have filed for unemployment because families are faced with lost income, food insecurity, and lack of access to healthcare.

According to the Center of Budget and Policy Priorities, some 85 million adults — 36 percent of all adults in the country — reported it was somewhat or very difficult for their household to cover usual expenses as a result of the pandemic.

While the US Government has announced a new round of Emergency Relief Funding, this one-time payment will only provide temporary relief and will not reach all families who need help. Moreover, while the moratorium on rent and evictions has been extended through the end of January, families have increased levels of debt, accumulated over the last 9 months. The families we serve are likely already left out of government funding and lack access to employment. 

Last Year's Campaign:

We received over 4,000 applications for assistance in March 2020 when we launched our first COVID-19 emergency relief campaign. Because of your generosity, we raised $1.5M and were able to provide cash grants to 1,415 families, assisting over 4,300 individuals in 37 states. Two-thirds of the recipients reported an income of less than $1,000 per month or no income at all. A quarter of the recipients were immigrants and/or asylum seekers.

You can help more families in need by making a gift today!

For other ways to give, contact Jen Castellani at 

" is running out and bills are piling up."

Families across the nation are struggling:

"...[it] has affected the family due to all family members being laid off from work, even myself who works in the medical field..." - Student applying for her family, Santa Clara, California

" husband and I own a small pizza family business and lost most of [our] big orders due to schools shutting down...we are trying our best to make sure not to fall behind on our payments and all..." - Small Business Owner, San Jose, California

"...and worst of all for the Covid-19 to take my two love[d] one[s] away, my husband and my left me with no income or no one to turn to..."  - Single mother, Bronx, New York (alhamdulillah we were able to send her a relief check)

How To Apply For Cash Assistance:

The proceeds from this campaign will be used to support struggling low-income families who are impacted by this crisis. Half of the funds raised will be used in the state of NY, and half will be distributed across the country on a first-come, first-serve basis and based on financial need. All donations are tax-deductible.

For those who are economically impacted by COVID-19, see below to apply for our COVID-19 Financial Hardship Grant. We plan to respond to applications within 1 week. Successful applicants will be awarded a grant (between $500 and $2500) for use towards food, bills, and any uncovered living expenses as a result of quarantine and/or work and school closures. 

Please Note: Incomplete applications will not be considered, and applicants must reply to the Confirmation Email with the requested documents. 

Financial Assistance Grant Application: Click Here

New York City Metro Area Applicants: Apply Here

Community Partners

Current Endorsers:

National Organizations: Penny Appeal USAAmerican Muslim Health Professionals (AMHP), Islamic Medical Association of North America (IMANA), American Muslim Community Foundation (AMCF), Imam Mahdi Association of Marjaeya (IMAM)
Regional Organizations: Islamic Center of NYU, Zakat Fund of NYC, Islamic Shura Council of Southern California, Everyone Eatz, Dar Al Hijrah Islamic Center, Bayan Islamic Graduate School, Sahaba Initiative, Palestinian American Community Center, Cornerstone, Islamic Center of Detroit (ICD)Office of the Muslim Chaplain at Harvard University, Islamic Center of Passaic County, Welcome Home, IL Muslim Civic CoalitionEthaar USA


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Updates 5

Penny Appeal USA3 years ago

We need YOUR help!

Asalamu Alaykum and Ramadan Mubarak!

I pray this email finds you well and that your family has been spared both the health and economic impact of COVID-19.
I would like to thank you for your contributions and generosity during our Covid-19 Emergency Response Campaign which we ran at the start of this year. Lives have been changed because of your support.

This Ramadan, YOU can change more lives. I'm personally asking that you continue to show your support by giving generously to our Ramadan Campaigns on LaunchGood. Click here to view a variety of campaigns that you can contribute to. Every dollar you give will give hope to a person in need.

Thank you again for your support and may Allah accept all of your prayers and deeds this Ramadan.

If you have any questions, please do not hesitate to reach out to me personally. My email is or on my cell at 973.931.3440.

​Have a blessed Ramadan!​
Penny Appeal USA3 years ago


Penny Appeal USA, the Islamic Center of NYU, LaunchGood, and our many partner organizations are so thrilled to share the final results of our collective COVID19 Emergency Response campaign. Because of YOU, we raised $336,817! As of today, $312,000 has been dispersed to 220 families, helping 655 individuals nationwide.

Here's a few testimonials from people we've helped because of your support:

I'm living completely alone. With medical problems. And I had to run away from an abusive family and husband. With this money I can have one less thing to constantly stress about because I can finally get my oral surgery done. And I can finally pay off my debts. And focus on paying rent. (Brooklyn, NY)

This grant will be used to put food on the table daily for my family. I will also use the money to pay the mortgage and utility bills. I am forever grateful that I will be able to purchase over the counter medicines for myself and loved ones. I am thankful for your compassion and kindness. I suffer from chronic upper respiratory infections. Just to live on a daily basis, I require a surplus of medication. This can be expensive. Thank you so much for providing this lifeline grant to my family. (Eatonton, GA)

I have not been able to work and provide for my daughter throughout this pandemic. But I was referred by a friend, and I found you. I am so grateful and thankful that my application is approved. I will be able to pay my phone bill, electric bill, credit card debt, and provide for my family back home. Thank you so much and God bless you. (New York, New York)

Thank you so much for coming alongside so many hurting families and individuals during this health crisis!

Penny Appeal USA3 years ago

Over 630 people helped!

Because of your generosity, Penny Appeal USA and our partners have been able to provide over $300,000 in emergency cash assistance to over 200 families nationwide, helping over 630 individuals! We couldn't have done it without your gift and/or sharing our campaign with your networks. In the words of a grant recipient from Brooklyn, NY:

I am filled with so much joy I could cry. After reading the [grant] approval email I felt as if I had won the lottery. I can't explain the multitude of gratefulness I feel in my heart. Thank you again for helping me and my family in this difficult time. I promise to pay it forward as soon as I'm able to.

We still have one week left to support even more families, so please continue to share the campaign.

Penny Appeal USA3 years ago

237 people helped

Because of your generosity, Penny Appeal USA and our partners have been able to distribute over $103,000 to assist 237 people financially struggling due to the pandemic. Your gifts are helping people pay rent, purchase food for their families, cover utility bills, and more. Hear from one family you've supported:

Thank you very much for your assistance. My family and I are extremely grateful we are currently going through tough times as my husband lost his job, and my 19 year old who is back from college due to this pandemic is also having a hard time getting a job. I work at the local hospital as a CNA helping COVID patients. I have seen many die, and it's very sad, especially rolling their dead bodies down the hospital corridor towards a freezer truck. I am working overtime to make ends meet, sometimes 90+ hours/week. Again thank you very much, and God bless the work you do to help us out.

You can help even more by sharing this campaign with your friends, families, and colleagues who may want to join you in making a gift. Working together, we can provide hope to the hurting!

Penny Appeal USA3 years ago

Over 70 Grant Applications Received

Penny Appeal USA has received over 70 grant applications so far, and because of your generosity, we have already started dispensing funds. Please share this campaign with your networks so that we can assist 900 more families who are financially struggling because of the pandemic. Together, we can bring joy and relief to many hurting people!

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