Organized by Penny Appeal USA



raised of 0 USD goal

3927 supporters, Project Closed

Impact: United States

Registered 501(c)(3)

Verification in progress. Learn More

This campaign will collect all funds raised by April 6, 2020 at 7:00 AM EDT

Low-Income families across America stand to lose the most from the COVID—19 outbreak. Let’s stand together and make sure that no family gets left behind.

  • UPDATE (April 2, 9 PM): Financial assistance checks have now been sent out to 660 households, helping 2,100 individuals altogether. Over $426,000 has already been distributed to these families.  Assistance checks have ranged between $250 and $1000 based on a needs based point system. 
  • Due to the high number of applications for COVID19 Financial Hardship Grants, we are currently not accepting new applications. Once we raise enough funds to process pending requests for aid, we will re-open the application. Pleas check back in a few days.
  • UPDATE (March 16, 10 PM): Within 24 hours, this campaign has raised over $100,000; five times the original $20,000 goal. We will keep raising the goal as more funds are raised. 

The Crisis

COVID-19 continues to spread globally and across the United States. As of March 27, there were over 500,000 confirmed cases worldwide and over 80,000 in the USA (more than any other country). 

Experts are recommending that people avoid large crowds, maintain a reasonable supply of shelf-stable foods in case they end up quarantined, and stay home from work if they feel unwell. However, heeding this advice is a privilege that many Americans cannot afford, especially low-income families, contractors, self-employed individuals and the elderly. Loss of wages, unpaid sick leave, food insecurity, and lack of access to healthcare are anticipated to disproportionately impact these groups. 

The Campaign

As of today, there are no signs that the epidemic will come to an end soon. This campaign organized by Penny Appeal USA, CelebrateMercy, and ICNYU, is focusing on providing checks to families most in need. While food boxes and hygiene kits are essential, these checks will enable families to pay their rent, their utilities, their medication as well as their transportation. We welcome you to join this solidarity campaign which is open to people of all faiths and backgrounds. 

Lost Wages

As a result of the pandemic, many are losing their monthly incomes. Taxi drivers, food-service workers, flight attendants, and janitorial staff are some of many professions that could face months of financial struggle.


Not only are the elderly the most vulnerable to dying from COVID-19, they’re also among the poorest here in the US. They are among the least able to stock up on groceries and supplies. According to the Pension Rights Center, the median income for retired adults over age 65 in 2017 was less than $20,000.

The Funds & How to Apply

100% of fundraising proceeds from this campaign will be used to support struggling low-income families who are impacted by this crisis. All donations are tax-deductible.

For those who are economically impacted by COVID-19, see below to apply for our COVID-19 Financial Hardship Grant. We plan to respond to applications within 1 week. Successful applicants will be awarded a grant for use towards food, bills, and any uncovered living expenses as a result of quarantine and/or work and school closures. Please Note: Incomplete applications will not be considered and applicants must reply to the Confirmation Email with the requested documents. 


Community Partners & Endorsers

Influencers, leaders, organizations, and businesses can be listed below as Campaign Endorsers. Campaign Endorsers are only required to promote the campaign via social media and email newsletters. To endorse, fill out the form here. Endorsers, listed alphabetically, will be updated twice daily. 

Current Endorsers:

  • Advisors: Imam Khalid Latif, Imam Omar Suleiman
  • National Organizations: CAIR National (Council on American -Islamic Relations), CelebrateMercy, Islamic Scholarship Fund, Penny Appeal USA, MPAC (Muslim Public Affairs Council), Poligon Education Fund, Sadhana Coalition of Progressive Hindus, United Hands Relief, American Muslim Community Foundation
  • Regional Organizations: IL Muslim Civic Coalition, Islamic Center of NYU, Islamic Society of Western Mass, MSA at NC State University, Northern California Islamic Council, NY for Syrian Refugees
  • Corporate Endorsers: Haute Hijab, Saffron Road
  • National Muslim Leaders: Muna AbuSulayman (Partner at ADRI_Institute), Aman Ali (Muslim American Story Teller), Suleiman Al Ghanem (President & CEO, UHR), Shahed Amanullah (Co-founder, Affinis Labs), Rania Awaad (Executive Director, Khalil Center), Shadee Elmasry ( Founder, Safina Society), Tarek El-Messidi (Founder, CelebrateMercy), Abdul Elsayed (Chair, Southpaw Michigan), Tamara Gray (Founder, Rabata), Faiyaz Jaffer (Associate Chaplain, ICNYU), Arsalan Iftikhar (Author and Human Rights Attorney), Wardah Khalid (Founder and President, Poligon Education Fund), Khalid Latif (Executive Director, ICNYU), Ingrid Mattson (Founder and Director, Hurma Project), Oussama Mezoui (President&CEO, Penny Appeal USA), Hosai Mojaddidi (Co-founder, Mental Health 4 Muslims), Dalia Mogahed (Director of Research, ISPU), Linda Sarsour (Founder, MPower Change), Zaid Shakir (Co-Founder, Zaytuna College), Omar Suleiman (President, Yaqeen Institute), Suhaib Webb (Founder, The Suhaib Webb Institute of Sacred Sciences), Muhi Khwaja (Co-Founder, American Muslim Community Foundation) 

Our Team 

This campaign was co-organized by three 501(c)(3) non-profit organizations:

  • Penny Appeal USA is one of the fastest-growing relief and development agencies in the US. Alongside affiliate members of Penny Appeal Global, we work to eradicate poverty here in the US and in over 30 countries. Our way of doing charity is simple and has a massive impact. We make charitable giving affordable and rewardable, ensuring everyone can help those in need by donating just a few pennies each day. Since launching in July 2016, Penny Appeal USA has raised over $11 million USD to help eradicate poverty in the USA and overseas. Oussama Mezoui is Penny Appeal USA's President & CEO.
  • ICNYU - The Islamic Center at NYU serves a diverse Muslim population in the New York and the tri-state area. ICNYU provides a safe place for individuals with multiple points of entry to learn, pray, socialize and utilize a space situated at intellectual and spiritual crossroads. Inspired by the belief that communities develop in a supportive environment, people from all backgrounds are welcomed to engage in cross-cultural experiences, social justice endeavors, civic engagement initiatives, multifaith programming, spiritual practices, and religious education. Imam Khalid Latif is ICNYU's Executive Director and University Chaplain.

Media Coverage & Influential Posts

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Updates 5

Penny Appeal USA3 years ago

We need YOUR help!

Asalamu Alaykum and Ramadan Mubarak!

I pray this email finds you well and that your family has been spared both the health and economic impact of COVID-19.
I would like to thank you for your contributions and generosity during our CORONAVIRUS EMERGENCY RESPONSE: Financial Hardship Grants Campaign which we ran last year. Lives have been changed because of your support.

This Ramadan, YOU can change more lives. I'm personally asking that you continue to show your support by giving generously to our Ramadan Campaigns on LaunchGood. Click here to view a variety of campaigns that you can contribute to. Every dollar you give will give hope to a person in need.

Thank you again for your support and may Allah accept all of your prayers and deeds this Ramadan.

If you have any questions, please do not hesitate to reach out to me personally. My email is or on my cell at 973.931.3440.

​Have a blessed Ramadan!​
Penny Appeal USA3 years ago

The fight against COVID-19 continues

Dear valued supporter, 

Last year, at the beginning of the pandemic, you helped us raised over $1,500,000 in financial assistance, helping +1,500 American families in 37 states who have lost their income pay for their living expenses. The measure of your impact goes well beyond the numbers listed here.

Now, we ask you to join us again. Almost 8 million Americans have fallen into poverty since May. Over 65 million Americans have filed for unemployment, leaving families with lost income, food insecurity, and lack of access to healthcare. To address this high need, Penny Appeal USA and Islamic Center at NYU (ICNYU) are reopening the COVID19 Financial Hardship Grant program this month.

Like the last campaign, your donation will be distributed as grants to families who are directly impacted by COVID-19. You can assist families in need and help them pay rent, feed their families, and provide essentials such as healthcare, utilities, and insurance.

We need your help to reach more people in need this year. Visit and join us today in making 2021 a joyous beginning for thousands of Americans nationwide.

Penny Appeal USA4 years ago

Final Few Hours

Dear Supporter, 

Thank you for your generous contribution. 

Together we have been able to raise just over $505,000. This has enabled us to issue funds to 668 households (2158 individuals), each of whom have been sent checks already. 

There are only a few hours remaining of this campaign. We are trying to get to $525,000 before the campaign comes to a close as we have 230 families still in need of assistance. 

Please do consider making a final contribution to help us close this gap. 100% of the proceeds are going right into the hands of families. Families like Ihyanna's:

Thank you once again for your support.

Those of you living in the US will receive a tax-exempt receipt from Penny Appeal USA in the coming few days. 

Penny Appeal USA
Celebrate Mercy

Penny Appeal USA4 years ago

Corona Emergency Hardship Fund: Thank you.

Dear Supporter,

Thank you for your generous donation towards the Corona Emergency Hardship Fund organized by Penny Appeal USA, the Islamic Center at NYU and Celebrate Mercy.

Together, you have raised over $395,000 in under ten days.

Financial assistance checks, totally $165,000, have already been sent out by Penny Appeal USA to 268 households, helping just over 800 individuals altogether. Below you can read a testimony from one of the beneficiaries. 

As the government continues to stall and families continue to face job losses and business closures, our objective it to continue helping as many families as possible. We have received over 1,700 applications to date from families all over the country.

With your continued help, we are trying to reach or immediate goal of $500,000. 100% of the proceeds from this campaign are going to families in need.

Please do share this campaign with your friends, family and colleagues, and please do consider making a second gift if you are in a blessed position to do so.

We pray that you and your families remain safe.

Thank you again.


Tarek El-Messidi, Celebrate Mercy

Imam Khalid Latif, ICNYU

Oussama Mezoui, Penny Appeal USA


"Thank you seems to be so little for so much! As a mother and social worker I understood what it looked like to be under-employed or unemployed or mentally unstable or ill. I have studied to assist and help others and I thought I was doing amazing work—until the day that I realized when battling my own demons I had little capacity to help others effectively. It took years for me to reach out for support and I endured and ran and hid.

It’s amazing to be on the other side of this journey. We understand hardship and working to shift the narrative.

My children require and deserve my love, dedication, attention, and best self. Your gift allows me to continue to provide the stability that they deserve to function, grow, thrive, and succeed every day.

Your time and gift is appreciated beyond what can be written here. Know that you are helping to create lasting life long changes in our journey!"

Penny Appeal USA4 years ago

CoronaVirus Emergency Response: 1 week in

Dear Supporters, 

Thank you for your recent donation to support our Coronavirus Emergency Launchgood campaign. Many families across this nation are suffering financially because of this outbreak. With your support, we were able to do the following in only one week: 

• Together, we raised over $300,000 for those impacted by the outbreak.

• Over $90,000 in grants has already been sent out to 147 households, providing immediate relief to more than 400 individuals. 

We are working tirelessly to make sure we can assist as many applicants as possible. We have already received more than 1,100 applications and counting– that's more than 100 applications every day. It's clear that the need is high. 

Based on the current demand, our immediate target is to raise $500,000.

Please consider making another contribution to the campaign and please do share the campaign with your friends and family.

Thank you, 

Penny Appeal USA


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