The FIFA World Cup represents one of the largest global gatherings in the world — a rare moment when millions come together physically, and billions engage from afar. This creates a unique and time-sensitive opportunity to convey the message of Islam at scale.

During the FIFA World Cup in Qatar 2022, we successfully delivered a large-scale dawah initiative that combined both on-the-ground outreach and global participation.
 

This demonstrated a powerful principle:

👉 When dawah is strategic, unified, and global, the impact multiplies significantly.

Building on this proven model, we are now launching the “What’s Your Goal?” World Cup 2026 Campaign, running from 11th June to 19th July 2026.

• Our ambition is to scale this into a fully coordinated global movement:
  
  🌍 100 countries actively mobilised
• 🤝 1,000+ trained volunteers deployed
• ⏱️ 10,000+ hours of direct dawah engagement
  
   

This campaign will deliver tens of thousands of meaningful conversations across continents, languages, and cultures — unified under one message and one purpose.

Rooted in the Prophetic methodology of engaging people at peak gathering moments, and backed by a proven global track record, this initiative represents one of the most cost-effective and high-impact dawah opportunities available today.

🌍 Prophetic Model & Strategic Vision

A Prophetic Approach to Global Dawah

This campaign is rooted in the Prophetic methodology of conveying Islam at moments when people gather in large numbers.

The Messenger of Allah ﷺ would actively seek out such opportunities. During the seasons of Hajj, when tribes from across Arabia gathered, he would approach them and say:

“Who will give me shelter so that I may convey the message of my Lord?”
— Reported in Sunan Abi Dawud and Musnad Ahmad

He ﷺ also went to major seasonal markets such as ‘Ukaz, Majannah, and Dhul-Majaz — places of high footfall and diverse audiences — calling people to Islam.

This demonstrates a clear principle:

👉 Dawah is most impactful when it meets people where they are — especially at peak moments of gathering.

Proven in Our Time: Qatar World Cup 2022

This Prophetic model was successfully applied during the FIFA World Cup in Qatar.

In just 29 days: 

• 🗣️ Over 30,000 people engaged in meaningful conversations
• 📚 More than 250,000 dawah materials distributed
• 🌱 1,062 individuals embraced Islam
•  

This was achieved through:

• Strategic placement across 31 high-footfall locations
• Engagement in 15+ languages
• A welcoming, non-confrontational approach

👉 Qatar proved that when the message is present at global moments, the impact multiplies.
 

Scaling the Vision: World Cup 2026

Building on this success, we are now preparing for the FIFA World Cup 2026 — a far greater global opportunity.

From 11th June to 19th July 2026, we aim to deliver:

• 🏳️ 100 countries activated
• 🤝 1,000+ volunteers mobilised
• 📚 500,000 Dawah Materials
• ⏱️ 10,000+ hours of direct dawah engagement

This transforms a successful model into a global synchronised movement.

Why This Matters Now

Global gatherings today mirror the seasonal gatherings of the past — but on an unprecedented scale.

The World Cup represents:

• Billions of viewers
• Millions of attendees
• A rare moment of global attention

👉 Just as the Prophet ﷺ utilised the seasons when people gathered,
we are utilising the moments when the world gathers.

Opportunity for Strategic Partners

We are seeking major donors and partners to help scale this initiative — transforming a moment of global attention into an opportunity for guidance, understanding, and lasting impact.

Qatar demonstrated what is possible with global participation.
2026 is about executing it with greater coordination, scale, and depth.