LaunchGood blog: App Power Hour

App Power Hour: Give through the app on December 1 at 12 PM ET, and we’ll match your gift!

When
Tue 1 December, 12pm to 1pm ET
Match
1:1, up to $20 per donor
Pool
$20,000, first come first served
Per campaign
up to $1,000

We have set aside a $20,000 matching pool just for app donors this Giving Tuesday.

For fundraisers, this is an additional chance to turn Giving Tuesday into a moment your donors can take part in.

There is no sign-up, every live campaign is included, and the match is paid to your campaign at no cost to you or your donors.

How it works

The match
1:1, up to $20 per donor. There is no minimum gift.
The time
App Power Hour runs from 12pm to 1pm ET on December 1st.
What counts
Donations made in the LaunchGood app on iOS or Android. Donations made on the website do not count.
Old and new app users
Anyone who gives in the app can qualify, even if they have given in the app before. We only start counting unique donors when App Power Hour begins at 12pm ET, so their first gift during App Power Hour is the one that is matched.
No sign-up required
Any live campaign qualifies for this opportunity.

Where to get the LaunchGood app

Donors need the LaunchGood app on their phone to take part. It is free to download.

iPhone and iPad
LaunchGood on the App Store
Android
LaunchGood on Google Play

If a donor already has the app, your campaign link opens it directly. If they do not, they can install it first and then give. We suggest installing before 12pm ET on December 1st so they are ready to give when it starts.

The limits, in the open

The match is generous but it is not unlimited. We want you to know exactly how it works so you can plan.

  • One match per donor.
    The match applies to the first donation a donor makes in the app during App Power Hour. If they give a smaller amount first, they cannot come back and use the remaining match on a second donation or on another campaign.
  • Donations made in the app before App Power Hour are fine and do not use up a donor’s match.
    We only start counting unique donors when App Power Hour begins at 12pm ET.
  • $1,000 per campaign.
    Each campaign can receive up to $1,000 in matches. After that, further gifts to it are not matched.
  • $20,000 across LaunchGood.
    The whole pool is $20,000, first come first served. When it is used up, matching stops.
Matching ends at 1pm ET unless the LaunchGood team announces an extension.

What is and is not matched

Matched

  • One-time donations made in the LaunchGood app on iOS or Android
  • This includes donations made anonymously

Not matched

  • Donations made on the website
  • Tips and fees
  • Recurring or automatic charges, including Daily Givers, Friday Givers and monthly gifts, even when made through the app
  • Refunded donations
  • A donor’s second and later donations
  • Donations from campaign creators to their own campaign
  • Donations from LaunchGood staff

Why a donor might not get a match

Even if a donor gives in the app at the right time, they might not be matched. There are three reasons.

  1. 1
    They have already been matched.
    Each donor gets one match. Later donations are not matched, even if the first gift was small.
  2. 2
    Your campaign has reached its $1,000 limit.
    Other campaigns may still be matching.
  3. 3
    The $20,000 pool has been used up.
    Matching is first come first served.

What happens after a donor gives

Whether or not a donor receives a match, they will hear from us by email and in-app notification.

  • If they are matched:
    they receive an email confirming the match, including the amount and the campaign it was paid to.
  • If they are not matched:
    they receive an email thanking them for their gift and explaining why.

Matches are approved before they are paid, so please allow at least 24 hours after the gift for a donor to hear from us and for the match to appear on your campaign.

What you can do to prepare

  1. 1
    Tell your donors now.
    Let them know that on Giving Tuesday, a gift made in the LaunchGood app is matched, so they are ready at 12pm ET.
  2. 2
    Ask them to give in the app.
    Share your campaign link. If a donor has the app installed, the link opens in it.
  3. 3
    Ask them to give early.
    With a shared pool, the earlier a donor gives, the more likely the match is still available.

Questions