LaunchGood is a crowdfunding platform to support Muslims doing great things - especially creative and entrepreneurial endeavors. Read more about our vision here.
Crowdfunding is the collective effort of individuals who support a camp by networking and pooling their money to promote an effort.
In crowdfunding, the crowd always comes before the funds. So the biggest benefit you generate from any crowdfunding campaign (even if you don't reach your goal) is publicity first. For example, one of our first campaigns went viral, and was featured on theHuffPost, the The Daily Mail, The Telegraph, and several other reputable news sources.
The average campaign on those platforms is just one of thousands that hardly gets noticed. Your campaign is just noise, whereas on LaunchGood your campaign can be the signal that stands out. Additionally, we have users ready and eager to support campaigns coming out of the Muslim community.
We are making LaunchGood comfortable enough so that even Lupe Fiasco and his fans could support. We are intentionally creating a safe space where your network and supporters can feel welcome, regardless of their religious beliefs.
We believe that Muslims have incredible values to share with the rest of the world and LaunchGood is a manifestation of the impact that Muslims can have when they rally together for good. Even though LaunchGood was started by Muslims, our platform supports Muslims launching good across the globe, which is not and should never be limited exclusively to the Muslim community.
It’s absolutely free to create a campaign. Once funds are raised, we collect a standard 5% fee on online funds raised. In addition, our credit card processor, Stripe, collects a 3% processing fee on all successful online payments. Supporters also have the option to cover the 8% in fees upon online checkout.
If you don't raise any funds, then we don't collect any either. That's because your success is our success. It's that simple.
Click here for more information on our fees.
Yes, for free! In addition to displaying a more accurate amount of funds raised, we encourage adding offline donations so that campaign creators can keep offline supporters updated on the progress of their campaigns.
There are a few ways campaigns can receive funds raised:
It's super easy. You can start now by visiting our Start Your Campaign tab. When you’re done, just click submit!
Yes, but before you do, make sure that your community and network both understand crowdfunding and how it works. Additionally, it's important that your community has an established culture of giving online or else it might be difficult to secure support.
It takes our team between 24-48 hours to begin the review process by assigning a Campaign Coach. From there, campaign creators are asked to set up an appointment to discuss best practices for crowdfunding. Depending on the amount of campaigns being submitted, the time it takes to review a can vary.
Depending on how much work your campaign might need and whether or not it is time-sensitive, the coaching process can vary between a few days to a few weeks.
The first step is providing feedback via phone or Skype to polish the campaign pitch and form an outreach strategy.
Next, Campaign Coaches send a recap of the call via e-mail that includes a suggested timeframe of when to launch.
Finally, after implementing tips to polish up the pitch and form a campaign strategy, campaign creators can contact their Campaign Coach for official approval.
While this process might be longer than anticipated and many campaign creators are looking to launch as soon as possible, we highly advise against rushing through the planning phase. We ask that campaign creators work with us in a timely fashion and trust this time-proven method.
Campaigns must fall under one of the following categories: Arts, Causes, Education, Fashion, Film & Video, Food, Music, Publishing, Technology, and Other.
Campaigns can’t be polemic, sectarian, fraudulent, or violent in nature.
We do not run any campaigns where the person or entity receiving funds raised is anonymous to the public. If a campaigns is related to supporting an individual or family through emergency assistance funds, we ask that the campaign creator display his/her Facebook profile and publicly vouch on behalf of the individuals he/she is crowdfunding for. If possible, we prefer that the campaign creator partner up with a 501c3 charity or mosque where we can deposit the funds.
We periodically ask that any relief campaigns based abroad are done in collaboration with a United States or UK based verified charity. If you have you questions about whether or not your charity qualifies, send a message to firstname.lastname@example.org.
This is the established standard for transparency and accountability required for us to protect our supporters, safeguarding against any potential cases of fraud.
Yes, you can edit your campaign at any time, including after it's been submitted for review and during the course of your campaign.
Both. All-or-nothing funding is for campaigns that are unable to move forward without the necessary funds, while partial funding is for campaigns that could use every dollar.
Community Pages are hubs where more than one campaign can be showcased and cross-listed from specific communities. To see examples, check out some of our community pages here.
All pages have to be approved by the LaunchGood team. Users can contact email@example.com with any inquiries. You’ll hear back within 48 hours!
Follow our banner design guidelines here and send the banner to your Campaign Coach. Please note that all banners must meet a minimum quality standard in order to be approved for the homepage.
Our team decides on a weekly basis which campaigns to highlight and promote. We take a variety of factors into consideration, including the storyline behind campaigns, the overall quality of pitches, and how much supporter traction has been gained.
Although we have a growing community of users, campaign creators cannot depend on LaunchGood's community of users for the success of their campaigns. Typically, one must have friends and family invest first in a campaign, which validates it to outside supporters and encourages them to support. If a campaign creator cannot get close friends and family to support, then it might not be a good idea to launch a campaign until it has garnered some initial buy-in.
LaunchGood displays certain campaigns in a weekly newsletter and on social media platforms. With that said, LaunchGood has a growing supporter community but it's hard to predict what they ultimately decide to support. Thus, there are no guarantees that certain funds will come from LaunchGood users.
Most importantly, LaunchGood’s value is primarily in coaching you throughout the crowdfunding process and helping you set up your campaign in a way that is appealing and engaging to supporters.
We currently do not send tax receipts to supporters. If a campaign is associated with a non-profit organization, a tax ID will be listed on the campaign page and contributions to such campaigns are tax-deductible. Ultimately, it is the responsibility of the associated non-profit to administer tax receipts to supporters.
Campaign creators in the U.S. who raise more than $20,000 online from more than 200 donors will receive a 1099-K tax form. If campaign funds are sent to a campaign creator through an automatic transfer, he or she will receive the 1099-K from our payment processor, Stripe. Alternatively, if campaign funds are sent through a manual transfer from LaunchGood, he or she will receive a 1099-K from LaunchGood. Please note that receiving a 1099-K will require providing information such as legal name, residential address, and tax identification numbers.
We currently don’t offer PayPal as a method for payment because there are certain restrictions concerning the use of PayPal in the crowdfunding industry which can result in freezing users’ PayPal accounts.
Alternatively, supporters can contact campaign creators via email to send funds via PayPal directly to campaign creators, which can then be added as an offline donation for free.
For campaign creators, here are some examples of ways to direct supporters to contribute via PayPal:
The credit card processing fee is set by Stripe, the premier payment processor in the crowdfunding industry. Stripe allows us to process payments more smoothly and pay campaign creators more quickly.
Not necessarily. Offering perks in exchange for support is more conducive to pre-sale and entrepreneurial campaigns. But for other types of campaigns, giving levels can be just as effective by highlighting the impact of each contribution. For example, a $10 contribution towards a school can help one student gain access to new materials, a $20 contribution can help two students, etc.
We periodically ask campaign creators to make sure they fulfill promises made in their campaigns. Ultimately, it boils down to a relationship of trust between campaign creators and their supporters.
Ask away! Reach out to us at firstname.lastname@example.org. We’d love to hear from LaunchGooders all over the world, whether it’s about a campaign you would like to crowdfund or just sending your salaams!
Yup. We're 100% certified zabiha halal :)